Categoria
Retail
YuNext
How Visual Merchandising enhances the in-store shopping experience
In an increasingly competitive retail environment driven by direct-to-consumer models, the shopping experience has become a strategic factor of differentiation. Consumers are no longer looking for a product alone, but for a moment, a feeling, a story that engages all the senses. As a result, Visual Merchandising plays a central role: it is not limited…
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Window display calendar: how to plan setups throughout the year
In the contemporary retail landscape, where every visual element becomes an integral part of the customer experience, the window display takes on a strategic role that goes far beyond the simple showcasing of products. Today, a window display is an expression of identity, a meeting point between brand and customer, a narrative that renews itself…
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When to change the window display: timings and tips to avoid mistakes
A well-made window attracts. A window changed at the right time converts. In visual retail, timing is part of language: too early and the message is lost, too late and the customer has already stopped looking. There is no fixed rule, but there are signals, cadences and contexts that help you understand when it is…
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Customer Journey in Retail: designing experiences that engage
In today’s highly competitive retail environment, the shopping experience has overtaken the product itself as the key strategic lever to attract and retain customers. That is why we can no longer speak only of sales, layout or visual merchandising: we must speak of the Customer Journey. This is a path made up of emotions, interactions…
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Store Manager Training: key skills for leadership in Store
The Store Manager is the first to enter the store and the last to leave. He keeps the team together, reads the data, listens to the customers and interprets the brand. In addition to coordinating people and processes, he is called upon to give voice to the product, make it understandable, desirable, close.In fact, whoever…
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Visual Merchandising in Outsourcing: strategic advantages for multi-brand retail
In the increasingly dynamic landscape of multi-brand retail, aesthetics plays a central and strategic role. Each product becomes an opportunity for tell a story, generate emotion and build a visual experience capable of transforming interest into purchase. In this scenario, Outsourced Visual Merchandising establishes itself as a precious ally full of potential. Entrusting the visual…
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The use of colors in the store: how to use the psychology of colors in Visual merchandising
As soon as you enter the store, your gaze orients itself, your brain registers the atmosphere, your body moves towards what has attracted your attention. It only takes a few seconds and the color has already done its job: it has guided perception, created expectations, suggested an emotion. In visual merchandising, color works as a…
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Summer window display ideas: eyecatching visual strategies
Summer has a unique impact on consumer behavior. Routines shift, moods change, and habits evolve. The light is brighter, days are longer, people spend more time outdoors, and cities come alive with movement. It’s a time of year when customers are more receptive, open to discovery, and more likely to indulge in something new. In…
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Artificial Intelligence in Visual Merchandising: an opportunity to innovate and amaze
Artificial intelligence is revolutionizing the way we design, communicate and sell. No sector is excluded from this evolution, not even visual merchandising, where creativity and shopping experience merge to engage customers in an increasingly emotional and strategic way. Integrating AI into visual merchandising strategies is a far-sighted choice, a real opportunity to elevate the brand,…
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Scent Marketing for a sensory in store experience
Smell is the sense most closely linked to memory and emotions. A scent can evoke a memory with surprising precision, bringing to mind places, people, and past experiences. In retail, scent marketing is now a well-established and widely used strategy, especially by brands that aim to create an immersive experience. Luxury boutiques, hotels, fashion chains,…
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The importance of relying on a window dresser: how to choose one and what to expect
A shop window has only a few seconds to make an impression. Passersby glance at it distractedly while walking, lost in their thoughts, and in an instant decide whether to stop or move on. Everything depends on the setup, which must tap into a primordial instinct: curiosity. Every detail has a precise purpose, from the…
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Pharmacy visual merchandising strategies
In both the national and international landscape, with growing competition from para pharmacies, large retailers, and the online market, the role of visual merchandising in pharmacies has become crucial to capturing customer attention and enhancing the shopping experience. In pharmacies, where order and clarity are fundamental, an effective visual merchandising strategy can make the difference…
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Sound Marketing: how to use hearing in the store
Sound plays a crucial role in the shopping experience, even though it is often not the first element that comes to mind. Walking into a store today means stepping into an atmosphere filled with stimuli that influence emotions and behaviors: carefully selected background music and even the tone of voice used by the staff help…
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Vertical Display in Visual Merchandising
Vertical display in Visual Merchandising is a true strategic tool for capturing customers’ attention and influencing their purchasing decisions. This method is based on arranging items along a vertical axis, both on store shelves and in display windows, with the aim of guiding the consumer’s gaze naturally and intuitively. A vertical arrangement allows products to…
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Discover the VIME master’s degree in visual merchandising: shape your future in retail
In Retail, where the visual experience is increasingly important for increasing a brand's sales, the figure of the visual merchandiser is establishing itself as a strategic and predominant role in increasing KPIs. Today's consumers are looking for more than just products: they want an engaging shopping experience that reflects their brand values and identity. A Master in Visual Merchandising, such as VIME by Yu Retail, offers the skills necessary to respond to these new needs and become a competent professional in the sector.
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The Importance of the Visual Merchandiser in Social Media
Social media feeds are like a store window, but how can you make them truly effective? Capturing attention isn’t just about arranging products well, it’s about creating an image that conveys a clear and engaging identity. This is essential for physical stores, but even more so on social media, where first impressions are made in…
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How to leverage neuromarketing in Visual Merchandising
Every day, we make dozens, if not hundreds, of purchasing decisions without even realizing it. Our brain rapidly processes visual, tactile, and emotional stimuli, often leading us to choose products or services instinctively, driven more by the unconscious than rationality. This is the principle behind neuromarketing, the discipline that studies how the human brain responds…
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The Focal Point in Visual Merchandising: A Strategy for an Effective Display
Visual attraction plays a fundamental role in the shopping experience. When entering a store, customers must be immediately guided by a distinctive visual element that captures their attention and directs their path. This strategic element is known as the focal point and is the foundation of effective visual merchandising. The focal point is an element…
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How Brands Capture Attention on Valentine’s Day
Each time of the year brings holidays and special occasions that people feel particularly attached to. These events present a unique opportunity to connect with your audience by conveying your brand values through your window display and store. Among these occasions, Valentine’s Day holds a special place, celebrating love in all its forms. How can…
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Key Skills for a Visual Merchandiser:
Visual merchandising is a strategic tool of fundamental importance for success in the world of retail. Through careful product arrangement and intelligent use of space, this discipline aims to improve the customer experience, increase sales and strengthen brand identity. To successfully carry out this activity, skills are needed that combine creativity, analysis and deep knowledge…
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Come costruire una carriera da freelance nel Visual Merchandising
Lavorare come freelance nel visual merchandising è un’opportunità straordinaria per chi desidera unire creatività, competenze strategiche e autonomia lavorativa. Questa professione è un asset fondamentale per le aziende che vogliono catturare l’attenzione dei clienti e migliorare l’esperienza d’acquisto. Ma quali sono le competenze necessarie per intraprendere questa carriera? E quali corsi possono aiutarti a crescere…
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Planning Visual Merchandising Strategies to Highlight New Products
In retail, introducing new products is a key opportunity to attract customers’ attention and boost sales. A well-curated and strategic display can turn a simple product into a true centerpiece of the sales space, enhancing its features and sparking the customer’s curiosity. This is where visual merchandising comes into play, a discipline that combines aesthetics,…
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Luxury Visual Merchandising: materials and strategies for a perfect setup
Luxury visual merchandising is an art that combines refined aesthetics, functionality and visual storytelling to transform product display into a memorable and engaging experience. Every detail of the display helps create an immersive atmosphere that enhances the value of what is offered, differentiates the brand from the competition and stimulates purchases thanks to captivating presentations. To achieve these goals, it is essential to choose quality materials and apply them with targeted strategies. But which are the most suitable ones for luxury retail windows? And how can they be used to best enhance the product and the brand's history?
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Brand Experience: the essential aspects to win over your customers
In the retails’ world, creating the so-called brand experience is essential to win over customers on an emotional and sensorial level. Today, offering a good product is only a part of the job: what distinguishes a successful brand is the ability to transform every interaction with the customer into a memorable moment, enhancing the store as a space that inspires and engages. We are talking about the so-called Brand Experience, which embraces every aspect of the customer's journey, from the entrance to the memory they will take with them.
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How to become a window dresser: requirements, training and opportunities
Has it ever happened to you, while walking in the centre, that you passed by a shop window that captured you, pushing you to enter the shop even just out of curiosity? That power of attraction is not accidental: behind every well-appointed shop window there is the careful and creative work of a window dresser. But how do you become a window dresser? Let's discover together the requirements, the training path and the career possibilities of this profession.
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Visual merchandising in the shop: examples of strategies
Visual merchandising in the shop is not limited to the organization of the space but is a real strategic discipline aimed at influencing customer behavior, enhancing the brand and increasing sales. Through psychology techniques, studied layouts and innovative technologies, the shop becomes a tool to excite and build customer loyalty.
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Increase the effectiveness of promotions with Visual Merchandising techniques
In the world of retail, visual merchandising is much more than a display practice. This is a strategy aimed at transforming the purchasing experience into an engaging and memorable journey. In an increasingly competitive market, promotions require innovative visual merchandising display techniques that capture attention and create a real emotional connection with the customer. From…
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Shop windows that tell stories: the power of emotional communication
In the frenetic world of retail, capturing the attention of passers-by has become an increasingly challenging objective which has changed the role of shop windows: from simple product display spaces to real visual stories, capable of arousing emotions. A well-thought-out shop window tells a story, and transports the passer-by into a universe of desires, dreams and sensations. This power comes from applying the rules of emotional communication, an approach that, when applied with care, manages to transform a simple walk into a memorable experience.
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Visual merchandising in Rome: how to create unforgettable shop windows
Rome, with its historic streets and unmistakable timeless charm, offers a unique setting for creating captivating and unforgettable shop windows. A good visual merchandising strategy is essential for any store that wants to stand out in the Italian capital. In this article, we'll explore the best ways to create window displays that capture attention and invite potential customers to come in and enjoy a unique shopping experience.
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Visual Strategies for Jewelry
In retail, product presentation is as important as the product itself. Visual Merchandising in jewelry plays a key role in communicating the value and quality of each piece on display, transforming a simple jewelry display case into a storytelling tool, attracting customers' attention and offering a visual experience that connects them emotionally with the brand. In this article, we explore the main display techniques and ideal structures for setting up shop windows and interior spaces in the jewelry sector, ensuring an effective and refined visual impact.
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Create a distinctive visual identity through Visual Merchandising
In the modern era of retail, the brand’s visual identity is not just a means of attracting attention: it is the backbone of the relationship between brand and customer. A well-designed visual identity communicates the company's values, generates immediate recognition and, above all, establishes an emotional connection. To achieve these objectives, Visual Merchandising becomes an essential tool for accompanying the customer through an immersive and memorable experience. Discover 5 rules for creating a distinctive visual identity.
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Christmas window displays: timing and useful tips
The Christmas season offers stores and boutiques a unique opportunity: with a well-crafted window display, they can capture the attention of passersby, evoke emotions, and convey the essence of the brand! But when is the ideal time to set up a Christmas window display, and what strategies should be adopted to make it irresistible?
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Window dressing: the importance of choosing materials
In visual merchandising, selecting materials is decisive in creating an eye-catching display. The store window is the first point of contact with the customer: it must express the brand’s essence and tell an engaging story. Careful selection of materials makes this storytelling possible, creating an atmosphere that captures and envelops passersby, inviting them in.
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The art of Visual Merchandising for the food sector
In the world of food, visual presentation plays a fundamental role in enhancing the product, telling the brand’s story and stimulating the desire to purchase. Visual merchandising becomes a powerful tool for offering the customer an unforgettable sensorial experience, where every detail reflects the quality and attention to the product.
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Visual Merchandising in Milan: a complete guide for successful shop windows
In a city like Milan, one of the global reference points for fashion and design, what makes a showcase truly effective? The answer is visual merchandising. This fundamental tool transforms storefronts into irresistible invitations to enter, playing a crucial role in connecting the brand with its customers.
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Allestimento Pop-Up Store: come creare un’esperienza visiva unica
Nel dinamico panorama del retail moderno, i pop-up store si sono affermati come una strategia innovativa per coinvolgere i clienti in modo memorabile. Questi spazi effimeri offrono alle aziende un'opportunità unica di creare esperienze immersive che trascendono la semplice vendita di prodotti.
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L’importanza degli accessori all’interno delle vetrine
“La vetrina è il primo punto di incontro tra il tuo negozio e il potenziale cliente” si tratta di una verità ormai inconfutabile, perché questo spazio offre l'occasione per fare una promessa visiva, un invito silenzioso che può attrarre anche il passante più distratto, incantare e persino divertire chi passeggia davanti al tuo negozio.
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Retail design sostenibile: ecco come creare negozi eco-friendly
Il mondo della moda accelera verso un futuro più green, e anche il settore retail si evolve verso il concetto di negozio ecosostenibile, che trasforma il come e il dove vengono venduti i prodotti. Il design dei retail store non è più solo un luogo di transazione, ma si trasforma ora in un manifesto di valori…
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Consigli utili per allestire uno showroom
L'allestimento di uno showroom di abbigliamento è un processo che richiede attenzione, pianificazione e una visione chiara. Uno showroom ben progettato diventa il punto di incontro tra il marchio e i clienti, un luogo in cui il visitatore può vivere un'esperienza immersiva e conoscere l'essenza del brand.
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Il ruolo del visual merchandiser: cosa fa e perchè
Attirare l’attenzione del cliente sui propri prodotti può essere difficile in un ambiente, come quello cittadino, pieno di stimoli e distrazioni. La vetrina del tuo negozio è il biglietto da visita del tuo brand, deve saper comunicare l’identità del punto vendita e fa la differenza tra un punto vendita di successo e uno fallimentare.
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The physical store as a work of art
The first impression is the one that counts. And physical stores certainly know what we are talking about. From the shop windows to the display of the products, passing through the internal spaces, the physical store is constantly put to the test by the eye of the customer, who must be encouraged to enter the…
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New Retail Landscapes – 2023 edition
Physical retail is experiencing a new Renaissance, as evidenced by the new openings of flagship stores in the most important cities in the world, the new role of department stores and the proliferation of pop up stores. New formats are experimented across different sectors with new co-branding, co-marketing and contamination operations.
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