At Yu Retail, essential factors determine the shopping experience, and we integrate them into every project.

• Step 01

  Lighting system

  How it works

  Light is one of these factors, and for this reason, we study a lighting system suitable for the store and the products on sale to highlight them and create a welcoming and inviting atmosphere.

• Step 02

  Display concept

  How it works

  Everything must communicate brand values. The realization of the Exhibition Concept must respect the "look & feel" and the DNA of the reference brand.

• Step 03

  The olfactory merchandising

  How it works

  Olfactory merchandising is another factor we take into consideration: a pleasant aroma can attract and guide the customer visit, helping him to live a more pleasant and engaging shopping experience.

• Step 04

  Visual Merchandising

  How it works

  All Visual Merchandising activities dedicated to a brand must be based on exhibition criteria in line with positioning and target.

• Step 05

  The musical setting

  How it works

  The musical setting is fundamental to creating the right atmosphere: we specifically study what kind of music can resonate in the heart of our target audience to involve it emotionally and make it more likely to buy.

• Step 06

  Layout and in store communication

  How it works

  These are elements that encourage the navigation of the store and the dialogue with the consumer in order to improve the shopping experience and produce results for the brand.

• Step 07

  Sales Staff Uniform

  How it works

  The staff image must be aligned with the brand concept and its values. Every detail, even the smallest, can generate a great result if treated in the right way.