Our On Demand Visual Merchandising service will guide your customers on a unique and breathtaking journey where the key words are simply Shopping Experience.Yu Retail cooperates with your in-house Visual Merchandising / Marketing department, providing specialised expertise in three strategic macro-areas: safeguarding point-of-sale and shop windows image with continuous or targeted interventions; developing Visual Tools and Guidelines; providing Specialised Training for the retail network or headquarters staff.
A training course that starts from the brand's Tone of Voice and defines the guidelines for the Sales Ceremony, with the aim of updating the skills of the sales force.
Together we will identify the necessary areas to build the pathway best suited to your requirements, optimising your budget and with maximum flexibility in providing the service.
Our state-of-the-art training is founded on innovative classroom and on-the-job techniques, specifically developed for Sales Teams, Store Managers, Area Managers and any type of sales force. We design engaging training sessions, using a made-to-measure approach tailored to the needs of our clients. A “catalogue” consisting of 16 Key Topics, abounding in constantly updated contents.
Our team of professionals is the soul of Yu Retail. We are proud to have such talented people, who put passion, dedication and expertise into every project we undertake.
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Yu Next is an editorial project by Yu Retail. We cover training, news and everything concerning the retail world.
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Summer has a unique impact on consumer behavior. Routines shift, moods change, and habits evolve. The light is brighter, days are longer, people spend more time outdoors, and cities come alive with movement. It’s a time of year when customers are more receptive, open to discovery, and more likely to indulge in something new. In…
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Smell is the sense most closely linked to memory and emotions. A scent can evoke a memory with surprising precision, bringing to mind places, people, and past experiences. In retail, scent marketing is now a well-established and widely used strategy, especially by brands that aim to create an immersive experience. Luxury boutiques, hotels, fashion chains,…
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In both the national and international landscape, with growing competition from para pharmacies, large retailers, and the online market, the role of visual merchandising in pharmacies has become crucial to capturing customer attention and enhancing the shopping experience. In pharmacies, where order and clarity are fundamental, an effective visual merchandising strategy can make the difference…
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Vertical display in Visual Merchandising is a true strategic tool for capturing customers’ attention and influencing their purchasing decisions. This method is based on arranging items along a vertical axis, both on store shelves and in display windows, with the aim of guiding the consumer’s gaze naturally and intuitively. A vertical arrangement allows products to…
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Social media feeds are like a store window, but how can you make them truly effective? Capturing attention isn’t just about arranging products well, it’s about creating an image that conveys a clear and engaging identity. This is essential for physical stores, but even more so on social media, where first impressions are made in…
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In the post-Covid period, we had the opportunity to explore new possibilities for growth and development alongside our brand partners, adapting strategies and projects to the specificities of their target markets. The recovery brought new challenges, but also an incredible opportunity to rethink and innovate the way we interact with customers and create unique and…
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Ogni giorno prendiamo decine, se non centinaia, di decisioni d’acquisto senza nemmeno rendercene conto. Il nostro cervello elabora rapidamente stimoli visivi, tattili ed emozionali, spesso portandoci a scegliere prodotti o servizi in modo istintivo, guidato più dall’inconscio che dalla razionalità. È su questo principio che si basa il neuromarketing, la disciplina che studia il modo…
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Visual attraction plays a fundamental role in the shopping experience. When entering a store, customers must be immediately guided by a distinctive visual element that captures their attention and directs their path. This strategic element is known as the focal point and is the foundation of effective visual merchandising. The focal point is an element…
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Il visual merchandising è uno strumento strategico di fondamentale importanza per avere successo nel mondo del retail. Attraverso un’attenta disposizione dei prodotti e un uso intelligente degli spazi, questa disciplina mira a migliorare l’esperienza del cliente, incrementare le vendite e rafforzare l’identità del marchio. Per svolgere con successo questa attività, sono necessarie competenze che combinano…
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Nel mondo del retail, l’introduzione di nuovi articoli rappresenta un’occasione importante per attirare l’attenzione dei clienti e stimolare le vendite. Un’esposizione curata e strategica può trasformare un semplice prodotto in un vero protagonista dello spazio di vendita, valorizzandone le caratteristiche e stimolando la curiosità del cliente. Qui entra in gioco il visual merchandising, una disciplina…
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Luxury visual merchandising is an art that combines refined aesthetics, functionality and visual storytelling to transform product display into a memorable and engaging experience. Every detail of the display helps create an immersive atmosphere that enhances the value of what is offered, differentiates the brand from the competition and stimulates purchases thanks to captivating presentations. To achieve these goals, it is essential to choose quality materials and apply them with targeted strategies. But which are the most suitable ones for luxury retail windows? And how can they be used to best enhance the product and the brand's history?
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In the retails’ world, creating the so-called brand experience is essential to win over customers on an emotional and sensorial level. Today, offering a good product is only a part of the job: what distinguishes a successful brand is the ability to transform every interaction with the customer into a memorable moment, enhancing the store as a space that inspires and engages. We are talking about the so-called Brand Experience, which embraces every aspect of the customer's journey, from the entrance to the memory they will take with them.
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Has it ever happened to you, while walking in the centre, that you passed by a shop window that captured you, pushing you to enter the shop even just out of curiosity? That power of attraction is not accidental: behind every well-appointed shop window there is the careful and creative work of a window dresser. But how do you become a window dresser? Let's discover together the requirements, the training path and the career possibilities of this profession.
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Visual merchandising in the shop is not limited to the organization of the space but is a real strategic discipline aimed at influencing customer behavior, enhancing the brand and increasing sales. Through psychology techniques, studied layouts and innovative technologies, the shop becomes a tool to excite and build customer loyalty.
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In retail, product presentation is as important as the product itself. Visual Merchandising in jewelry plays a key role in communicating the value and quality of each piece on display, transforming a simple jewelry display case into a storytelling tool, attracting customers' attention and offering a visual experience that connects them emotionally with the brand. In this article, we explore the main display techniques and ideal structures for setting up shop windows and interior spaces in the jewelry sector, ensuring an effective and refined visual impact.
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