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3 July 2025
Retail
Brand Excellence: when brand value comes from the point of sale
In the current retail landscape, increasingly fragmented between digital and physical, the brand identity can no longer be communicated only through advertising or online channels. The physical store, often considered outdated, is instead today one of the most powerful places to build the real and perceived value of a brand. When we talk about “Brand…
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19 June 2025
Retail
How Visual Merchandising enhances the in-store shopping experience
In an increasingly competitive retail environment driven by direct-to-consumer models, the shopping experience has become a strategic factor of differentiation. Consumers are no longer looking for a product alone, but for a moment, a feeling, a story that engages all the senses. As a result, Visual Merchandising plays a central role: it is not limited…
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8 May 2025
Retail
Visual Merchandising in Outsourcing: strategic advantages for multi-brand retail
In the increasingly dynamic landscape of multi-brand retail, aesthetics plays a central and strategic role. Each product becomes an opportunity for tell a story, generate emotion and build a visual experience capable of transforming interest into purchase. In this scenario, Outsourced Visual Merchandising establishes itself as a precious ally full of potential. Entrusting the visual…
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26 December 2024
Retail
How to become a window dresser: requirements, training and opportunities
Has it ever happened to you, while walking in the centre, that you passed by a shop window that captured you, pushing you to enter the shop even just out of curiosity? That power of attraction is not accidental: behind every well-appointed shop window there is the careful and creative work of a window dresser. But how do you become a window dresser? Let's discover together the requirements, the training path and the career possibilities of this profession.
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19 December 2024
Retail
Visual merchandising in the shop: examples of strategies
Visual merchandising in the shop is not limited to the organization of the space but is a real strategic discipline aimed at influencing customer behavior, enhancing the brand and increasing sales. Through psychology techniques, studied layouts and innovative technologies, the shop becomes a tool to excite and build customer loyalty.
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25 November 2024
Retail
Visual Strategies for Jewelry
In retail, product presentation is as important as the product itself. Visual Merchandising in jewelry plays a key role in communicating the value and quality of each piece on display, transforming a simple jewelry display case into a storytelling tool, attracting customers' attention and offering a visual experience that connects them emotionally with the brand. In this article, we explore the main display techniques and ideal structures for setting up shop windows and interior spaces in the jewelry sector, ensuring an effective and refined visual impact.
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26 June 2025
Retail
In-store experiential learning: innovative ways to empower your retail team
In the contemporary retail world, where customer experience plays an increasingly central role, internal training is also evolving. Experiential learning emerges as one of the most effective methodologies to engage the sales team, enhance skills, and strengthen brand identity directly in the field. In this article, we will explore how to apply experiential learning strategies…
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