Wholesaling allows companies to expand their distribution network, increasing the scope of their brand. In the context of visual merchandising, wholesale requires “specific strategies” to ensure that the product is emphasized while maintaining brand consistency.

Innovation and Revolution

In recent years, the wholesale sector has undergone significant changes, driven by technological innovation and new consumer habits. The embrace of digitization has revolutionized buying dynamics, with B2B platforms facilitating the connection between brands and global retailers.

In addition, the growing demand for personalization and sustainability has led brands to develop more targeted and flexible strategies. Wholesale has become more integrated with direct retail, emphasizing brand consistency and omnichannel, with a focus on customer experience and data management.