Education in visual merchandising focuses on developing creative and strategic skills to design effective retail spaces. Training programs include layout techniques, color psychology, storytelling and branding, preparing future professionals to enhance products and visually communicate the brand message.

Advanced Skills and techniques

Technology has enriched education in visual merchandising with digital tools for design and simulation, for example, 3D software allows students to create realistic displays.

In addition, online platforms and e-learning modules expand access to advanced skills and techniques, preparing future experts for an increasingly digitized retail environment.