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Yu next
More than just a blog.
Yu Next is the editorial project by Yu Retail. We deal with training, news and everything around the retail world.
Highlights
How Visual Merchandising enhances the in-store shopping experience
In an increasingly competitive retail environment driven by direct-to-consumer models, the shopping experience has become a strategic factor of differentiation. Consumers are no longer looking for a product alone, but for a moment, a feeling, a story that engages all the senses. As a result, Visual Merchandising plays a central role: it is not limited…
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How to become a window dresser: requirements, training and opportunities
Has it ever happened to you, while walking in the centre, that you passed by a shop window that captured you, pushing you to enter the shop even just out of curiosity? That power of attraction is not accidental: behind every well-appointed shop window there is the careful and creative work of a window dresser. But how do you become a window dresser? Let's discover together the requirements, the training path and the career possibilities of this profession.
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Visual Merchandising in Outsourcing: strategic advantages for multi-brand retail
In the increasingly dynamic landscape of multi-brand retail, aesthetics plays a central and strategic role. Each product becomes an opportunity for tell a story, generate emotion and build a visual experience capable of transforming interest into purchase. In this scenario, Outsourced Visual Merchandising establishes itself as a precious ally full of potential. Entrusting the visual…
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Visual merchandising in the shop: examples of strategies
Visual merchandising in the shop is not limited to the organization of the space but is a real strategic discipline aimed at influencing customer behavior, enhancing the brand and increasing sales. Through psychology techniques, studied layouts and innovative technologies, the shop becomes a tool to excite and build customer loyalty.
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Visual Strategies for Jewelry
In retail, product presentation is as important as the product itself. Visual Merchandising in jewelry plays a key role in communicating the value and quality of each piece on display, transforming a simple jewelry display case into a storytelling tool, attracting customers' attention and offering a visual experience that connects them emotionally with the brand. In this article, we explore the main display techniques and ideal structures for setting up shop windows and interior spaces in the jewelry sector, ensuring an effective and refined visual impact.
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Visual Merchandising in Outsourcing: strategic advantages for multi-brand retail
In the increasingly dynamic landscape of multi-brand retail, aesthetics plays a central and strategic role. Each product becomes an opportunity for tell a story, generate emotion and build a visual experience capable of transforming interest into purchase. In this scenario, Outsourced Visual Merchandising establishes itself as a precious ally full of potential. Entrusting the visual…
Read it now
Visual Merchandising in Outsourcing: strategic advantages for multi-brand retail
In the increasingly dynamic landscape of multi-brand retail, aesthetics plays a central and strategic role. Each product becomes an opportunity for tell a story, generate emotion and build a visual experience capable of transforming interest into purchase. In this scenario, Outsourced Visual Merchandising establishes itself as a precious ally full of potential. Entrusting the visual…
Read it now
Window display calendar: how to plan setups throughout the year
In the contemporary retail landscape, where every visual element becomes an integral part of the customer experience, the window display takes on a strategic role that goes far beyond the simple showcasing of products. Today, a window display is an expression of identity, a meeting point between brand and customer, a narrative that renews itself…
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When to change the window display: timings and tips to avoid mistakes
A well-made window attracts. A window changed at the right time converts. In visual retail, timing is part of language: too early and the message is lost, too late and the customer has already stopped looking. There is no fixed rule, but there are signals, cadences and contexts that help you understand when it is…
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Customer Journey in Retail: designing experiences that engage
In today’s highly competitive retail environment, the shopping experience has overtaken the product itself as the key strategic lever to attract and retain customers. That is why we can no longer speak only of sales, layout or visual merchandising: we must speak of the Customer Journey. This is a path made up of emotions, interactions…
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