In the food retail sector, visual merchandising is crucial to attract customers through displays that stimulate appetite and interest. Displays, lighting, and materials are carefully chosen to create a sensory experience that conveys freshness and quality, enhancing interaction with products and encouraging purchase.

New solutions

In the food sector, technology has enabled reinventing the visual merchandising experience, using digital screens and projections that enhance the freshness and qualities of products.

Electronic labeling systems and traceability apps round out the experience, helping customers learn about ingredients and product origin in real time.